The context in which art is being presented is ever-changing. Initiatives like Patty Morgan and No Man’s Art Gallery challenge existing ways in which art is being presented and contextualised while offering new ways for audiences to engage with art and the art market. In search of a new model, we seem to be moving away from the white cube gallery in order to present and sell art to an audience.
Emmelie Koster, founder and curator of No Man’s Art Gallery and board member of Patty Morgan, has been organising pop-up galleries with emerging artists all over the world. In the past three years alone, these pop-up galleries took her to Tehran, Cape Town and Shanghai where she brought international emerging artists together in unconventional exhibition spaces. In each city, new challenges manifested themselves: censorship, a disconnect with the market, the translation of artist statements, a very elitist market, strong cultural rules of behaviour.
Both the pop-up gallery model and online presentation platforms like Patty Morgan allow us to respond to specific challenges regarding exhibition making and presenting art. While we are looking for an innovated model, we negotiate the terms and parameters of the old model. During the workshop, participants will be invited to identify those elements we want to keep or improve as well as the elements we no longer have a need for in order to give shape to the gallery of the future.