Policy on creative industries is increasingly important as an urban development tool. Current studies primarily focus on the analysis of cultural and creative industries (CCIs) in large urban regions; knowledge on the effects of CCIs in peripheral areas is still limited. The Netherlands have appointed the creative industries to one of their top sectors, sectors that are stimulated in order to create competitive advantage. Hence, CCIs are not only a focus point in the largest cities, but also in many less urbanised areas. This national policy makes the Netherlands the ultimate country to study CCIs in peripheral areas.
In this project, we study the development of CCIs, in particular the fashion industry in the Euregion Maas Rhine, encompassing the cross-border region of Maastricht, Aachen and Liege. Our aim is to evaluate the potential from a change in local recent municipality policy on developing the regional creative industries in the city of Maastricht and spill-over effects to surrounding regions. The policy emphasises the importance of local and sustainable production, the intention to generate growth in employment in the creative industries of approximately 70% within the next five years. This research constitutes to the first phase in a multi-phase project, the objective of which is to map and analyse the current situation of CCIs in the Euregion Maas Rhine region. We collect data for the South-Limburg region. For future expansion of the research, we aim to additionally collect data from other Euregion sub-regions; the province of Limburg (Belgium), the province of Lüttich (Belgium), the German-speaking communities within the province of Lüttich (Belgium), and the Aachen region (Germany)
Previous studies show that the city of Maastricht in general has a high level of sole proprietorships. How this relates to the CCIs is of particular interest. In order to generate a complete image of potential future development of CCIs in these regions, we look at employment data, start-up activity and survival rates, and economic value added within the region. This study is a repeat and extension of Söndermann (2010).