Anouk Duivenvoorden works at the Finance Department of Maastricht University as project coordinator for Made2Measure. She finished her Bachelor and Master studies at Maastricht University with a degree in International Business specialized in Finance and Strategy. Her research interests include the finance and economics of cultural and creative industries as well as entrepreneurial studies with a special focus on fashion. She developed broad experience in conducting applied research within the area of creative entrepreneurial ventures as well as in building connecting ties within the industry. Within Made2Measure, Anouk is responsible for the organisation of the Maastricht Conference for the Cultural and Creative economy and research oriented at Maastricht and the Euregion.