Made2Measure showcases projects and research related to the creative industries by the staff and students of Maastricht University and the city of Maastricht.
Made2Measure started out as a Maastricht University research project commissioned by the municipality of Maastricht. The aim was to study the city’s creative industries and to learn more about the impact of the policies put in place by the government. Since then, Made2Measure has developed to showcase the projects and research related to the creative industries being done by the city of Maastricht as well as by staff and students of Maastricht University.
Happening now
Art Gallery Coronavirus Survey featured in WSJ and FT newspapers
The Art Gallery Coronavirus Survey conducted by Rachel Pownall and published in the Art Newspaper has received attention from other major publications. Both the Wall Street Journal and the Financial Times have quoted the research when writing articles about the impact of the coronavirus pandemic on the art market.
Latest activities and projects
Art Gallery Coronavirus Survey
The coronavirus has had devastating impacts on economies and businesses and the art world is no exception. Back in April, in the early days of the European lockdown, Rachel Pownall surveyed 236 art galleries worldwide about the challenges they expected into face during the coronavirus crisis.
Working Papers by Rachel Pownall
Rachel Pownall is the founding member of the Made2Measure team. Broadly speaking, Rachel’s research is concerned with the realm of understanding investor behaviour. She has also specialised in cultural markets and goods, in particular the art market. Rachel has published papers on art as a financial investment and alternative asset class, on the mechanics of […]
Mapping Maastricht – report on the cultural and creative industries
An important aspect of the Made2Measure project has been to research the development of the cultural and creative industries in the last few years. For our report Mapping Maastricht, we have used CBS Microdata in order to map the development of number of companies, FTEs, entrepreneurs and entrepreneurial profit in the sector. We depict the […]
News
Art Gallery Coronavirus Survey featured in WSJ and FT newspapers
The Art Gallery Coronavirus Survey conducted by Rachel Pownall and published in the Art Newspaper has received attention from other major publications. Both the Wall Street Journal and the Financial Times have quoted the research when writing articles about the impact of the coronavirus pandemic on the art market.
Executive Master in Cultural Leadership
Maastricht University has launched a very special executive master in collaboration with the Royal Academy of Arts in London. The Executive Master in Cultural Leadership is designed for a generation of leaders who want to bring a rich understanding of culture and creativity to their own organisations and aspire to positively shape the arts and cultural sectors by enabling long-term, sustainable and innovative growth.
Professor Dr. Rachel A.J. Pownall
Prof. Dr. Rachel Pownall holds the TEFAF Art and Finance chair at the University of Maastricht and the Van Gogh chair of Art Finance and Museum Management at TIAS Business School. Rachel ’s research interests broadly cover the realm of understanding investor behaviour. She has a particular focus on art markets, cultural goods, the fashion industry and assets with […]
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Marina Gertsberg, MSc
Marina Gertsberg is a PhD student of Finance at the SBE at Maastricht University. She finished her Bachelor and Master studies at Maastricht University in International Business and has worked afterwards within the Management Consulting industry. Her academic and professional background is in Corporate Finance and Strategy. Within her PhD she focuses on cultural economics, […]
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Vinciane Jones
Vinciane Jones recently graduated from Maastricht University’s Arts and Heritage Masters. Her MA thesis focused on the branding of art museums in the context of museum branches. Prior to her masters she spent two years working in Paris as the communications manager for an online art marketplace. She completed her bachelor’s in History of Art […]
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