Cultural and Creative Industries at the Forefront of Circularity
Cultural and Creative industries can be a catalyst for growth and change. The potential for crossover amongst creative industries and new areas of economic opportunity are of special interest to the city of Maastricht. Through surveys*, we reached out to Cultural and Creative companies on their insight into circularity and health and wellbeing.
There is great interest among CCI to increase the use of new materials, and the use of bio-materials. Brightlands, a set of innovation campuses working in the fields of chemistry, health and sustainability, has the opportunity to connect with local creatives and support their need for sustainable materials. As individuals, entrepreneurs feel that they are of little interest as clients, and so feel sidelined by bio-material creators. Likeminded entrepreneurs highlight their desire to connect, aiding collective negotiation and adoption of new materials.
Collaborating with the Royal Academy of Arts in London, Maastricht University proudly presents a very special programme: the Executive Master in Cultural Leadership (EMCL). Launched in 2018, this programme is designed for a generation of leaders who want to bring a rich understanding of culture and creativity to their own organisations and aspire to positively shape the arts and cultural sectors by enabling long-term, sustainable and innovative growth.
Over the course of 18 months, students travel between London and Maastricht and follow a carefully curated and diverse set of modules aimed at bringing out these qualities. EMCL students will also be able to attend international art events, such as FRIEZE, TEFAF and BRAFA, gain access to a selection of VIP events and activities.
More information on the programme content, the application procedure, and contact details can be found here at Maastricht University (UMIO).
On April 26th, Professor Dr. Rachel Pownall spoke at the Art Leaders Network, a summit for art innovators and experts organised by The New York Times. She talked about Artists at Auction in 2018 and about the new Executive Master. A summary of the talk can be found in the brochure below.
An important aspect of the Made2Measure project has been to research the development of the cultural and creative industries in the last few years. For our report Mapping Maastricht, we have used CBS Microdata in order to map the development of number of companies, FTEs, entrepreneurs and entrepreneurial profit in the sector. We depict the situation in Maastricht and compare it to the Netherlands as a whole, the urbanised areas of the Netherlands (Randstad), cities comparable to Maastricht such as Eindhoven or Arnhem, and to the rest of South-Limburg.
For a quick overview of our research and the highlights of what we found, check out the brochure.
If you have any questions or comments, please contact us through the contact form.
For her bachelor thesis, UCM student Helen Verploegen did research on how to use cognitive psychology to promote purchasing sustainable clothes. As fast fashion is growing, it’s counterpart sustainable clothing is becoming more and more important as well. Local designers often sell sustainable clothing, as they produce locally and pay attention to the materials used. There’s also an increasing amount of sustainable brands and retailers. However, as Helen’s research indicates, there can be quite some barriers for consumers to choose for sustainable clothing. The choice range is smaller and products are often more costly. Based on her research, Helen has developed a number of guidelines retailers and designers can use to convince their customers in purchasing sustainable clothing.
To download the full set of guidelines, click here
The report describes the development of the cultural and creative industries in Maastricht in terms of companies, FTE and entrepreneurs. The time period in question is 2009 until 2016 or 2015, depending on the data available. The full report will be available on this website in the coming week. A brochure with highlights, insights and challenges will be distributed in the city. If you are interested in receiving one, please contact us!
As Made2Measure is part of Maastricht University, our team members have the responsibility to supervise master thesis students. Topics vary largely, but recently Marina supervised a very interesting thesis from the Made2Measure perspective. Roos Otten wrote about the effect of corporate social responsibility (CSR) on financial performance in the apparel industry. Roos made a very informative executive summary of her thesis which you can find here: Executive summary_CSRFashion
They have been on the Flickr-account of The Artist and the Others for a while, but now also on the Made2Measure website: the photos of Everyone is an Artist which took place on September 27th 2016. All speakers are on there and maybe you can even spot yourself!
Photos taken by Joris Hilterman
The video summery of our event in September 2016 is finally done! Click on the video above to get an idea what the event was about or to spot yourself.
All credits for the video go to Daniel van Houten
Upcoming Friday January 27th our three UCM PEERS students will present the research they have conducted for Made2Measure. In the last six months, Frederike Bauer and Elisabeth Bussu have looked at consumption behaviour of students within Maastricht while Anna Vasylyeva studied student intention to stay in Maastricht after graduation. We are very excited to see their presentations and find out the results of their studies. Both projects will be made into a report, which will be available on the site later.
Good luck Frederike, Elisabeth and Anna!
About the UCM PEERS project
PEERS is a form of RBL, Research-Based Learning. In RBL, learning is based on research that students do themselves, rather than being dependent on research done before and by others. Small groups of students will conduct research under the guidance of a senior researcher. They will act as a group, but engage in individual work as well: PEERS offers a unique opportunity to develop one’s own research topic within the context of a pre-defined research program. In this way, student researchers will make an actual contribution to ongoing research, and will experience first-hand what is involved in doing research. During the project, specific skills will be addressed at the appropriate time: e.g. problem analysis, writing a proposal, data selection and analysis reporting and presenting.