Cultural and Creative industries offer solutions to a variety of challenges. In light of a push towards circularity and a more inclusive economy, creative entrepreneurs are at the forefront of incorporating new materials that allow for a rapid transition away from our traditional linear economic model. The natural innovativeness of the creative industries allows for collaboration with emerging sectors, such as the health economy. This is why Maastricht aims to create opportunities for young companies to flourish and contribute to the larger wellbeing of the city.
Maastricht is a vibrant monument to reinvention and innovation. From its transformation away from an industrial-based economy towards a primarily service-based city in the mid 20th century, to becoming the host of one of the most international universities in the Netherlands, Maastricht has become a more rounded city by embracing change. In the 21st century, in light of the growing severity of climate change, the city of Maastricht has recognized the need of transitioning towards a circular economy which is more in line with the needs of the planet.
In his 2001 seminal publication, The Rise of the Creative Class, Richard Florida presents his theory on human creativity: in an age of post-industrialization and continuously evolving automation, those who work with creativity would be the new driving force for urban development and economic prosperity. These are Cultural and Creative industries. Following this logic, creative professionals are seen as an asset in tackling such challenges.
Since 2015, the municipality has highlighted the Cultural and Creative Industries as a “top sector”, in recognition of the potential this sector has to provide jobs and improve the city. It is of great interest to monitor how the Cultural and Creative sectors have developed, especially with regard to sustainability, and the healthcare field, a promising sector the city wishes to see expand.
Since 2015, the municipality has highlighted the Cultural and Creative Industries as a “top sector”, in recognition of the potential this sector has to provide jobs and improve the city. It is of great interest to monitor how the Cultural and Creative sectors have developed, especially with regard to sustainability, and the healthcare field, a promising sector the city wishes to see expand.
Despite recent challenges, these investments appear to have resulted in a robust sector, which has persevered despite acute economic difficulties. This being said, Maastricht still faces challenges if it wishes to continue to expand the Cultural and Creative sector.